We live in a fluid world.
To survive, brands must recognize — or even anticipate — changing customer behaviors.
21st century success requires companies to see their customers’ unmet needs and overlooked but important jobs-to-be done.
Know More Marketing demystifies the socio-cultural, behavioral and generational trends that are redefining customer behavior and lifestyles.
The result: You grow your brand to keep up with evolving market trends and emerging segments.
Identifying knowledge gaps and outdated information is vital to ensuring a research design that directly addresses modern and real-world customer challenges.
Know More Marketing customizes a mix of cutting-edge qualitative and quantitative methods for each client so you receive comprehensive, timely data and customer intelligence.
The result: You make sense of complex behavioral trends and customer-brand dynamics.
The best ideas that drive brand growth meld the creative and the theoretical as they explain the how and why of customers’ reactions to brand moves.
Know More Marketing selects established theories to (re)frame business problems and integrate fragmented customer data. We give you coherent recommendations for action rooted in macro- and micro-influences, individual and household behaviors and contextualized clues.
The result: you identify new levers for customer and brand value.