Brands that translate behavioral insights into game-changing strategies stay relevant and relatable.
Successful brands think critically about changes in worldviews, values, beliefs and cultural norms. They also detect subtle, disparate or murky social and behavioral signals. Know More Marketing brings rigor and context to its research that transforms complex data into nuanced insights about how customers live, work and play.
The result: You use our work to formulate actionable strategies and refine your brand vision and values.
A carefully designed research study can produce novel and forward-looking customer insights. Know More Marketing mines hard and soft data to identify behavioral and cultural phenomena and using its discoveries to build integrated go-to-market plans that support cross-platform and digital and offline brand growth.
The result: You obtain simple frameworks and templates that build on informed insights for shaping customer success and aligning brand engagement and experiences across the customer journey.
Most industries are in a constant state of flux, facing previously unimagined realities. Know More Marketing helps you make sense of trends and changing customer behavior, using a narrow lens to interpret the sources and extent of uncertainties and applying a wide angle lens to anticipate global business trends, disruptions and human development.
The result: You learn to differentiate your brand, survive market turbulence and plot your next moves boldly and precisely.