Melding Science and Real-World Experience
Sylvia Long-Tolbert, founder of Know More Marketing, has worked as a marketing practitioner, consultant, university professor and researcher. She holds a Ph.D. and M.A.B.A in marketing and social psychology from The Ohio State University, an MBA in marketing from George Washington University and a BBA in marketing from Howard University. Sylvia has taught in graduate marketing and e-commerce degree programs for the Carey Business School, John Hopkins University, Neff College of Business and Innovation, University of Toledo and Lebow College of Business, Drexel University.
Working at the intersection of science and practice, Sylvia introduces business leaders to conceptual frameworks, analytics and theories from psychology and marketing science. With her guidance, marketers, organizational change agents, strategic problem solvers and social entrepreneurs can then build sound solutions to behavioral, social and cultural shifts that are redefining business markets.
Sylvia’s experience comprises management and leadership roles across diverse industries and business-to-business and business-to-consumer markets, including retail, secondary mortgage, health insurance and public utility sectors. She currently works in the hi-tech sector.
Sylvia combines deep expertise, real-world experience and an uncanny intuition for framing business issues as tractable challenges. She focuses intensely on understanding key and underperforming brand value drivers and aligning resources to produce short-and long-term growth opportunities, then translates her insights into workable recommendations actionable insights for improving strategic, operational and brand outcomes.
As a trained research scientist, Sylvia uses her unique blend offers clients a combination of theoretical, analytical and measurement expertise to provide evidence-based answers to how and why questions about behavior and behavioral change the impact on brand growth. Sylvia’s grounding in cutting-edge theory helps clients conduct research on complex and emerging topics across internal, external or global target audiences.
Customer Relationship Strategist
Sylvia collaborates with brand leaders, innovation teams and marketers to elevate customer-centricity and to design socially responsible practices that improve customer equity, fairness and quality of life. She uses the best research tools and ideation methods to identify ways to transform customer-brand relationships, simultaneously improving financial, social and civic outcomes for diverse stakeholders.
Subject Matter Expertise
- Cognitive research | behavioral science | qualitative and quantitative research methods
- Brand research and strategy | customer equity | reputation management
- Subscription program management | renewal strategy | consumption analytics
- Customer retention | service failure and recovery | customer experience management
- Design thinking | human-centered discovery | learning | emotional mapping and design
- Marketing planning | growth strategy
- Digital transformation
- People development | team management | workforce upskilling | executive education
- Social innovation | customer, patient and member literacy | aging, elderly and retiree wellbeing